Apex Network Solutions, Inc. is an IT Consulting firm in Dallas that specializes in helping small to medium sized companies realize their business goals by simplifying their technology decisions. Apex also happens to be owned by my dad, John Talkington. I had been talking to him about helping him re-brand Apex for a while before we got started. He has been the president of Apex for over 20 years, and we were looking at starting to sketch new logos soon when he came to one of my art shows and saw one of my digital art pieces, called "Escaping Ordinary", and told me that he wanted that piece to be his new logo.

After the show came down, I started adapting the piece to be a logo, simplifying some of the shapes and removing the top portion all together. We decided to stick with the color scheme of maroon and blue that Apex had already been using and incorporate it into the new branding. The final logo uses maroon and black, with grey and blue being used as accent colors for various branded materials.